The scope of this project is about educating children about the importance of the honey bee. There are three types of audiences when talking about the point of view: the actual audience, potential audience, and the target audience.
Art is a creative expression that is created by inspiration and consists of techniques that are influenced by beauty, humanity, ideas, creatures, or the environment. Propolis is an environment that is formed by using visual graphics to simulate a healthy hive versus one that is weak and fragile. An immersive environment is an experience that a person can view inside and out with a mixture of motion graphics and spatial sound. Through the creation of this environment, the hope is to educate early learning audiences about the importance of saving honey bees and other pollinators.
There is evidence that introduction to the disciplines of art, history, and science at a very young age contributes to the development of a child’s identity and builds a foundation for continued and increasingly more complex learning in school and everyday life. Due to the immediate endangerment of honey bees and other pollinators, the specific audience is key to advocate change. By giving the child the narrative, motion graphics, packet seeds, and a brochure, this allows the child to learn, empathize, and gives them tools to take home and spread the word to their parents, siblings, and friends that we need to be proactive and save the bees.
Propolis's target audience is for children ages 4-14. The target audience, such as early learning along with the storytelling of a day in the life of a honey bee, will hopefully inspire children of all ages to be proactive and save the honey bee. When a child makes a personal connection such as gardening or honey bees, the child can engage and appreciate not only the message of saving the bees but the appreciation for museums.
The main goal is to educate children about the necessity of protecting pollinators. By focusing on early learning, this will help develop social and emotional learning.